our story
Chic As Fuck is a label born somewhere between Positano, Gstaad, and your best summer memory.
Our pieces celebrate the elegance of those who never try too hard — vintage holidays, whispered destinations, and prints that feel like inside jokes.
We create elevated basics with just the right amount of irony and just the wrong amount of exclusivity.
Club rules? There are none.
Except being CHIC AS FUCK.
chic as fuck weekly destination
For those who bet on elegance
Ascot is not just a racecourse. It’s a British institution, a century-old runway where horses thunder and hats soar. Founded in 1711 by Queen Anne, Ascot has hosted royalty, nobility, and stylish rogues for over 300 years. The crown jewel of its calendar? Royal Ascot, a five-day spectacle of silk, champagne, and sartorial flair.
But Ascot is more than just the races — it’s where tradition flirts with extravagance, where cashmere and gin go hand in hand.
STYLE IS THE ONLY MEMBERSHIP REQUIRED
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