About Us

Chic As Fuck is not a fashion brand. It’s a lifestyle club with no official membership — just great taste and slightly ironic T-shirts.

Founded between summer daydreams, hotel key tags, and espresso-stained boarding passes, Chic As Fuck celebrates the effortless elegance of people who don’t chase trends — they just know.

We print cities that whisper money, memories, and hangovers.
We design for those who don’t wear logos, just locations.
And we make clothes that feel like you’ve been invited somewhere better — even if you haven’t.

Every piece is made with certified organic materials, because good taste starts with good choices. Whether it’s a cap from the Apéritif Dept., a crewneck from a fictional tennis club, or a vintage wooden racquet you’ll never use, it’s all part of the same story:
A wink to the past. A nod to the club. A lifestyle before the lifestyle.

For the few who get it. Welcome to the club.